Content marketing is one of the best ways to attract people into your business in Nepal. If you don’t know what content marketing is, it is a digital marketing technique. Here, you create free content and provide it to the users.
As a result, people will visit your site. You don’t have to go out and tell people about your business. This is why content marketing can be so beneficial.
Suppose you own a dental clinic, you can start making content on topics related to dental. Like, how to deal with cavities, clean teeth, healthy habits for good teeth, and so on.
This content can be helpful for people looking for such information. And, people will visit your business for that information. Later, you can convert them into your customers.
Here, you are not following the traditional marketing approach. You are not telling people about your business. Instead, you are creating valuable content. This content makes people know about your business.
Most of the time, people won’t know this is marketing. Even if they know, they won’t be bothered. Because they are getting valuable information for free. This makes content marketing so effective for local businesses in Nepal.
But still many local businesses in Nepal are unaware of its opportunities. The major reason behind this is the lack of knowledge about it.
So, today we will explore the content marketing opportunities in Nepal. We will learn about
Let’s get started.
What is Content Marketing?
As mentioned earlier, content marketing is a technique where you create high-quality content and provide it for free to the user. Content can be blogs, videos, podcasts, ebooks, and many more
It should provide some value to the users. This is important.
Content marketing is an inbound marketing technique. What this means is you don’t reach out to your customers and tell them about your business. Instead, you create content so that your customers visit you. The content should be valuable for users. Something they can enjoy and is beneficial for them.
In the context of Nepal, educational consultancies have implemented content marketing in Nepal. They are providing content about the foreign study. Like university, lifestyle, living cost, courses, and so on.
All this information is important for students planning to study abroad. And, through that information, consultancies are attracting students towards them. Initially, students visit for the information. Later, they end up taking services from the consultancy.
Different types of content marketing popular in Nepal
When someone talks about content marketing, people used to think about blogs. But the popularity of other forms of content (audio, video) has expanded the scope of content marketing beyond blogging.
Based on the type of content you create, content marketing can be classified into various categories. However, not all forms of content marketing are popular in Nepal. Here are some of the popular content marketing types in Nepal.
- Social Media Updates
1. Blogging for Local Business
Blogging is one of the most effective and most popular content marketing techniques. You create blog posts related to your business. Through your blog posts, you can attract people to your business. Those people can later be converted into potential customers.
However, your blog posts should be informational and valuable to your users. And, makes sure your blogs reach your potential customers. For this, you need a proper content marketing strategy which we will talk about later in this post.
2. Video Content Marketing
Video is another popular form of content marketing nowadays. It requires more effort and budget than others. However, a good engaging video carries lots of potentials to attract a large mass of people.
Besides, everyone knows the rise of youtube audiences in Nepal. Now if your customers prefer video over other forms of content, then you should consider it. Because providing what customers want is the goal, right?
The Podcast is the fastest growing industry right now. According to Podcast Insights, there are over 30 million episodes of podcasts.
Podcast provides an opportunity to get information on the go. Like, you can listen to podcasts while walking home, eating food, jogging, working, and so on. This makes podcast one of the effective means of content marketing.
And, this will be the future of content marketing in Nepal.
Wikipedia defines infographics as “graphic visual representation of information”. In simple words, infographics contain information in a visual form that is easy to grasp.
They provide information quickly that can be very helpful for quick remainders. Here is an example of infographics for content marketing in Nepal:
5. Social Media Posts
Social media posts are another good form of content marketing. It requires less effort than others so is quite popular in Nepal. You create valuable content and posts on different social media (Facebook, Instagram, LinkedIn).
This attracts people towards your content and later towards your business.
This form of content marketing is adopted by local electronics businesses in Nepal. They post about guides to choose laptops, phones, and information about various technologies.
This helps to attract people who are interested in technology. And, finally when those people need to buy laptops, phones, or other electronic items. There is a high possibility that people will buy from those electronic businesses.
There are other forms of content marketing that can be so effective. Such as
- Free Courses, etc
However, they are still not so popular in Nepal.
Content Marketing Benefits in Nepal
Now that you know what content marketing is and different types of content marketing. Let’s see how businesses in Nepal can benefit from it.
1. Attract customers to your business
It is one of the major benefits of content marketing. Unlike, other marketing you don’t have to reach out to the users. Instead, they will reach out to you for the content.
Once they are into your business, you can convert them into your customers.
Tours and Travels business in Nepal has done it so nicely. They regularly post blogs, images, and videos about travel guides and places. This information is helpful for people who are interested in traveling.
This way, they are attracting people to their business.
2. Long term investment
Content marketing is a long term investment. What this means is, you create great content that is valuable for people.
Now that single content has the potential to bring people to your business for a long period.
Again, suppose you own a tour and travel business. And, you create content about essential things to carry during trekking. Now, that single piece of content is useful all the time. Like people traveling this year and people traveling next year, both will benefit from it.
3. Build relationships with your customers
Nowadays, just providing services to your customers is not enough for your business. You need to maintain a good relationship with them.
Content marketing can be very helpful for this. Valuable content for users shows you think about your users. And, you care what they want. This makes people think good about your business. And, that’s what you want.
A good relationship is beneficial for both businesses and customers.
Various youtube channels of fitness trainers in Nepal have done this so nicely. They provide information and advice related to fitness, health, and bodybuilding. This helps to build a good relationship with viewers.
As a result, people buy their gym memberships and products.
4. Build a Community
You might have seen many businesses have started their own blog and youtube channels. This is because everyone is trying to build a community of their users.
And, a community can be so beneficial for any business anywhere in the world.
In the case of Nepal, you can take the example of Facebook pages like Routine of Nepal Banda and Men’s Room Reloaded. They have been continuously providing valuable content. As a result, they have built themselves a huge community.
Also, podcasts are quite effective in Nepal to build a specific community.
There is a podcast by Punit Jajodia called Software Guff with Punit. In the podcast, he invites people from the IT industry of Nepal. He talks about the opportunity in the industry and shares the story of different IT startups.
The information is useful for people interested in that field. Now, he is building a community of IT people in Nepal.
5. Build yourself an authoritative brand
The value you provide through your content expresses your expertise in the business. The better the content, the more people will follow your business. This gives you an opportunity to be a trustworthy brand in your business.
Suppose you own a web/mobile application development company. You regularly provide valuable content about new trends and technologies in your field. Help people in the field. Provides guides and solutions to people’s problems. Then, you will make a name in your field.
People will know you are an expert in your field. And as a result, you can build an authoritative brand.
6. Boosts the SEO of your business
If you create valuable content for your user, there is a high chance that you will rank higher in search engines.
This is because content providing value to users is already optimized for SEO. The higher ranking helps in the SEO of your business. And, trust me SEO is good for your business.
Make sure to visit my previous blog, SEO Opportunity in Nepal to know the benefit of SEO for your business.
Content Marketing Strategy
There is no doubt that content marketing is so beneficial for your business. However, content marketing without a proper strategy is just a waste of money and time.
For example, suppose you own a software development training institute. Your customers will be those who want to learn programming and software development. Here, you should be creating content valuable for those people. It should be related to your business.
Creating content about rafting guides, trekking, abroad study won’t be beneficial for your business.
So, you must have a proper strategy for your content marketing campaign.
An effective content marketing strategy depends on various factors. It depends on business type, target customers, business location, competition, and so on. This is why it is difficult to use the same strategy for all types of business.
Here, I will share some key points for an effective content marketing strategy.
Tips for effective content marketing strategy
- set your goal
- find out your potential customers
- what content (blog, video, audio) your majority of customers prefer
- the problems your customers are facing
- determine how your business can solve that problem
- invest in creating high-quality content
- find where your customers are spending time
- distribute contents on a different platform (social media, website)
- make sure people know about your content
- make your content interactive
Each point is a huge topic in itself. So, I am not going to dive deeper and explain each point here. I will save it for another blog.
If you are planning to go for content marketing, you can hire an agency or freelancer in Nepal. But make sure they know what they are doing. And, always ask their plan for your business.
And, check if those plans include the above-mentioned points. Otherwise, there are lots of self-claimed content marketers who will just waste your time and resources.
Content marketing provides the flexibility to connect with all kinds of people using all forms of content. This makes content marketing so effective not only in Nepal but all around the world.
Also, we saw all those benefits it can bring to your business. So, it is safe to say content marketing will remain in the market for a long time. Maybe you should consider adopting this new form of marketing.
There is a popular saying “Early bird catches the worm”. And, content marketing in Nepal is in its early phase. So, it’s time for you to be the early bird and stay ahead of the competitions.