SEO as a whole industry is rapidly growing in Nepal. Especially with the rise of internet users in recent times, the need for SEO and digital marketing in Nepal is increasing everyday.
And, if you are also planning to be a part of SEO in Nepal, this is the best time to start.
This article includes all the guides that will help you understand the overall working of SEO in Nepal. Either you are building a career or getting SEO for your business, this guide will help you build a strong understanding of SEO in the context of Nepal.
1. What are Search Engines?
At a very basic level, search engines like Google, Bing, etc are tools that provide the answers for queries searched by the user.
They search their database and provide the most relevant information to the users.
How do search engines work?
Basically, search engines work in three phases:
- Crawling: The search engine crawls the entire internet and finds the content present on various websites.
- Indexing: Those content found on the internet are then stored on the database of a search engine.
- Ranking: Whenever someone searches for something, search engines search their databases and try to get the best possible result to the user.
How does the search engine determine the best result?
Search engines have certain guidelines like the quality of the content inside a webpage, the number of incoming links to the page, the structure of the site, and many more. All these guidelines are called ranking factors.
Based on these ranking factors, search engines assign quality indexes to each webpage.
Now, whenever someone searches for those pages, search engines will rank the webpage with the best quality at the top.
If you have an improved webpage in terms of ranking factors, you will have a better quality index. Hence, better chance to rank on top.
So, how can you improve your webpage?
This is where SEO comes in.
2. What is SEO?
SEO (Search Engine Optimization) is a technique to rank higher on search engines. And, people involved in implementing those techniques to improve the organic ranking are also called SEOs.
Thus, SEO is both a process and profession.
Here, organic ranking means, you won’t be paying for the ranking. Yes, you can pay to rank higher as well.
Let’s see a difference between organic ranking and paid ranking.
Organic Ranking Vs. Paid Ranking
Suppose you search for study in Australia in Google, then you will get the following result (result might vary on the time of your search).
Here, the first ranking is the paid ranking. And, you can clearly see the Ad label in front of the paid ranking. You need to pay a certain amount to Google for this type of ranking.
The second ranking is the organic ranking. It is the number 1 position for the keyword study in Australia.
And, SEO is used to get this ranking.
Why should you pay for SEO if you can directly pay for the ranking?
Ranking through ads costs lots of money and it does not last long as well. Once you stop paying, the ranking will be gone. However, ranking through SEO lasts even after you stop your SEO campaign.
3. How SEO works in Nepal?
Now, we know the working of search engines and search engine optimization. Let’s see how SEO works in the context of Nepal.
Yes, SEO works differently in Nepal.
The basic working of search engines: crawling, indexing, and ranking and the ranking factors remains the same.
The thing that is changed is the relevancy.
Suppose you are from Nepal and you searched for: buy shoes online.
In this case, a list of Nepali eCommerce web pages will be the relevant result for you. Because ordering from local eCommerce is more efficient.
So search engines will prioritize the local store and show you results from the local store and local eCommerce.
Here, you can see the top ranking pages are Nepali eCommerce. There is no doubt that Amazon’s SEO is best. But still it is not ranked for us. Because relevancy plays a major role in terms of ranking.
And, it defines how SEO works in Nepal.
4. What are the different types of SEO services in Nepal?
SEO services are different techniques that will help you rank higher on search engines. Those techniques involve optimizing your website for different ranking factors. For example,
- Local SEO services optimize your local business listing.
- On-page Service optimizes your web page and content.
- Off-page service builds links to your website and increases the sites’ authority.
- Technical SEO fixes the technical problems and helps the search engine understand your site better
- eCommerce SEO improves the ranking of your product page
- Content Marketing attracts people to your websites by creating high-quality content.
Follow these guides to get detail knowledge of each services:
- SEO services in Nepal.
- Complete On-page SEO Checklist
- Local SEO Service
- Benefits of Keyword Research
- How to Create SEO Content?
- Content Marketing in Nepal
5. Why do you need SEO in Nepal?
SEO helps to improve the visibility of your business on digital medium. If you are planning to grow a digital business in Nepal, SEO should be your first priority. Because SEO can bring lots of opportunities for your businesses in Nepal.
Find out more about the various benefits of SEO in the context of Nepal on:
6. How long does SEO take to work in Nepal?
If done properly, SEO takes about 3-6 months to actually start getting results.
But, it’s not the same for all. Every business has their own time duration. And, it totally depends on various factors.
If you want to know about these factors, make sure you visit the article:
7. How much does SEO cost in Nepal?
Generally, the cost of SEO in Nepal starts from 25000 to 2 lakhs per month.
However, the cost is influenced by different factors like:
- Type of SEO service you want
- From where you want the service
- How long do you want the service?
- Type of Business you are into
- Level of Competition in our field
- Current condition of your digital business
Though pricing is important, it should not be the deciding factor for getting SEO services in Nepal. Because the damage done by cheap services is far too worse.
But, it doesn’t mean you should pay whatever cost the service provider (freelancers or agencies) ask. Now, how can you determine if the price asked by any SEO agencies is reasonable in the context of Nepal?
I will be creating a guide to help you through this. Make sure you subscribe, so you will be notified when the guide is published.
Join the list of SEO Learners in Nepal
8. SEO Freelancers or Agencies: Who should you hire in Nepal?
In the context of Nepal, you can hire a freelancer of an entire agency to get SEO services.
But, which one should you hire: freelancers or agencies?
Well, it entirely depends on your business requirements. However, there are some advantages of choosing one over another.
Why SEO Freelancers?
When you hire a freelancer, the cost will be cheaper than the agency. Also, they will have fewer projects so they can give more time to your business. And, your team members can also work along with the freelancers more effectively.
However, freelancers tend to be experienced in one field, either on-page or link building or something else. (There are some exceptions and if you find them don’t let them go.)
And, also they might not have all the tools required for effective services. Because they cost lots of money and a single freelancer might not afford them.
Why SEO Agencies?
Now, if you choose an agency, they will have specialists in each field: On-page specialist, Link building specialist, local listing specialist, and so on. And, they will use all the great SEO tools like Ahrefs, Screaming Frogs, SEMRush, SurferSEO, Majestic, and so on.
However, agencies are expensive compared to freelancers. Also, they will have a bunch of clients so might not provide a personalized experience to you.
If you are serious about SEO, you always have an option to hire an in-house employee. You will get lots of benefits by hiring an in-house SEO. But, the problem with in-house SEOs is the cost will be much higher. You have to pay their salary and along with that, you have to purchase a bunch of premium tools.
9. SEO Training in Nepal
The SEO industry as a whole is growing in Nepal. This makes it a perfect time to start your SEO career in Nepal.
You can find lots of training institutes and colleges providing courses in SEO.
But choosing the best one among them is not an easy task. Especially when everyone one of them promises awesome courses.
So, I have created a guide on SEO Training in Nepal. This guide will help you know everything related to SEO training available in Nepal.
I will be adding lots more guides on SEO in Nepal. So stay tuned for awesome resources.
And, if you have something to add to the list, let’s discuss in the comment below.