Investing in SEO services has never been so important in Nepal.
Especially now when everyone is trying to take their business to the digital medium.
And, if you are one of them, then ranking on the search engine should be one of your major goals. Now to achieve that goal, you should consider getting SEO services.
SEO services are different techniques that will help your business rank higher on the search engines (Google, Bing).
Now depending on your business, you might want to go for different services that are affordable and beneficial for you.
But, without knowing about the functionality of each service, it will be difficult to determine the service your business need.
So, today in this blog, we will be covering some of the popular SEO techniques in Nepal. We will learn about
Before we start, make sure you know why need SEO. In my previous blog, I have talked about the various Opportunities of SEO in Nepal.
1. On-Page SEO Service
All the SEO techniques that are applied within your web page falls under the category of on-page service. It involves content, titles, meta descriptions, headings, site structures, URLs, and internal linking.
The on-page SEO helps search engines understand your site. They will figure out what is your site about, how relevant it, and is it worth ranking.
It is the information that you are providing to your users. And, if the information is not valuable, there is no chance that your site will rank. So, forget everything and just focus on creating high-quality content first.
If you want to know how to create high-quality SEO content, visit How to Create SEO Content?
b. Meta Title and Description
Meta title and description are the information that appears on the search engine result page. For example, suppose you search for seo services
Here, you can see the meta title and meta description.
Most of the time search engines ignore the meta description provided by you and extract from the content. And, it keeps changing based on the search.
But, it does not mean you should stop providing meta descriptions.
Headings as such don’t affect the ranking of your page rather it helps search engines understand the site better. Like, if you have used your main keyword in the H1 heading, then it is clear that you are emphasizing the keyword.
Besides, the proper structure of headings makes your site scannable. And, that’s what some people want.
d. Site Structures and URL
The site structure is related to the accessibility of the page. A good structure of your website helps people to easily access your web pages. This will definitely encourage people to traverse some other pages on your site.
And, as for the URLs, just look at these two URLs,
Now tell me which one is better for you. You get the idea right.
Besides these other on-page services involve optimizing the alt tag and title for images.
3. Off-Page SEO Services
When it comes to off-page SEO, it involves services that are done outside of your website. And, in the context of Nepal, link building and social shares are the two most popular of-page SEO services.
The main purpose of this is to build the authority of your website so that your site can be considered trustable.
a. Building Backlinks
You know how the recommendation system works. Backlinks in SEO are similar to that. When a highly recognized and authoritative site links to your website, then search engines might consider your site to be trustworthy. It’s like someone who is already recognized and an expert is recommending your website to search engines.
Backlinks are passing a signal that our content is worthy of ranking.
And, the more backlinks you get, the authority of your site will increase. But, it’s not only about the number. The quality of links matters more. Otherwise, the backlinks will do more harm to the site.
Due to the effectiveness of links, many SEO experts and agencies in Nepal try different techniques of link building. And, some of these techniques are against the guidelines of search engines. So always be careful about such techniques.
To learn more about backlinks, visit What are Backlinks?
b. Social Media Shares
Google has confirmed that social shares do not help in the ranking. But, it should not stop you from building brand and authority on social media.
This is because as the number of shares increase, more people will know about your business. And, this increases the chance of getting more backlinks.
2. Local SEO Service
If your business is based within your locality, then local SEO is something you should focus on. Local SEO is the technique of ranking higher for local searches. Local searches involve keywords like near me and place name.
Suppose, you own a restaurant business, then you might want to rank for keywords like restaurants near me, restaurants in Kathmandu, and so on. In this case, you should focus on local SEO services.
The local SEO service tries to rank your business in Google My Business listing. Here is what GMB listing looks like
To learn more about local SEO, visit Local SEO and it’s benefits.
4. Technical SEO Service
Technical SEO is essential if you want search engines to find your site. It involves knowing about crawling, indexing, rendering, and ranking of the website.
- crawling – search engine finds your web pages
- indexing – stores the information according to the relevancy of content
- ranking – displays your web pages based on the search
These are some of the information you should have to understand technical SEO service. However, the actual services involve
- Creating the sitemaps.xml and robots.txt file.
- Allowing search engines to crawl your website
- Optimizing the website for mobile devices.
- Showing the same result for users and search engines.
- Canonicalization of duplicate content.
- Proper use of 301 redirections and 404 errors.
- Use of Schema markups.
To learn about these services in detail, visit the Technical SEO Guide.
5. eCommerce SEO Service
With the rapid growth of online shopping in Nepal, eCommerce SEO is one of the trending services. It includes all on-page/off-page/technical SEO and content marketing services.
This makes eCommerce SEO service a little bit complex and challenging.
Popular services in eCommerce SEO includes
- Creating comprehensive and easy to read descriptions
- Optimizing images
- Reviews from customers
- Creating blogs around products, and many more
Most people use search engines to buy products. This makes eCommerce SEO so much important in recent years.
6. Content Marketing
Content marketing is an inbound marketing technique. Here, you create content and provide it freely to the users.
When you look into big sites, you can see not only they sell their products, they have started their own blogs to help people. Their blogs provide value to users and increase engagement.
Also, blogs help to make people aware of your brand and products. Thus helps in converting users into your potential customers.
Content marketing always goes side by side with SEO. Creating high-quality and valuable content is one of the best ways to rank on search engines.
And, the content helps you get traffic to your websites. The ROI generated by it will be continuous for a longer period of time.
Find out more about content marketing on my previous blog Content Marketing for Business.
SEO Services Pricing in Nepal
Now that you have decided to go for SEO services, it’s time to know how you can get such services and how much will it cost?
Unlike other services, there is no fixed cost here. It all depends on different factors
- type of services you choose
- competition in your field
- agencies you hire
- duration of the project, and many more
Here, the duration of the project doesn’t mean the time period of getting results. It’s the time required to complete the task. This is because no one can guarantee the result duration.
If you are looking for an exact number, I have found that the cost ranges from NPR 35,000 to 2,00,000 per month. There are many agencies that are providing the service at a much cheaper rate.
But, make sure you know whether the services you are getting will help your business or not. Especially, if you are going for agencies with lower rates.
Always have information about all the work they are doing on your site. And, regularly follow up with them.
Besides, if you’re low on budget, you can go for freelancers as well. There are plenty of freelancers available who can provide services at lower rates than agencies. But make sure they deliver the quality.
It’s all about the quality of service that matters.
These are the major services delivered by many professional SEO agencies in Nepal. Hope this helps you understand the type of services you need. And, check if your agency is providing the services they promised.
Let me know in the comment below if you are using any other services.
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